Fennell, P., Coleman, J., and Kuo, A. (2020). The Moderating Role of Donation Quantifiers
on Price Fairness Judgments. Journal of Business Research, 120(March), 464-473.
Kuo, A., Hiler, J., and Lutz, R. J (2017). From Super Mario to Skyrim: A Framework
for the Evolution of Video Game Consumption. Journal of Consumer Behaviour, 16(2),
101-120.
Kuo, A., Lutz, R. J, and Hiler, J. L (2016). Brave New World of Warcraft: A Conceptual
Framework for Active Escapism. Journal of Consumer Marketing, 33(7).
Kuo, A., Rice, D. H., and Fennell, P. (2016). How Fitting! The Influence of Fence-Context
Fit on Price Discrimination Fairness. Journal of Business Research, 69(8).
Kuo, A. and Rice, D. H. (2015). Catch and Shoot: The Influence of Advergame Mechanics
on Preference Formation. Psychology and Marketing, 32(2), 162-172.
Kuo, A. and Rice, D. H. (2015). The Impact of Perceptual Congruence on the Effectiveness
of Cause-Related Marketing Campaigns. Journal of Consumer Psychology, 25(1), 78-88.
Janiszewski, C., Kuo, A., and Tavassoli, N. T (2013). The Influence of Selective Attention
and Inattention to Products on Subsequent Choice. Journal of Consumer Research, 39(6).
Teaching Interests: Consumer Behavior, Strategy, Research Methods
Research Interests: Attention, Perception, Branding, Corporate Social Responsibility,
New Media
Globalization Committee, Committee Member (August 1, 2013)
Rice, D. H., Kuo, A., and Rast, R. (2016, ). Peripheral Endorsement: How Perceptual
Congruence with Celebrities Can Benefit Brands. Presented at Association for Consumer
Research Conference sponsored by , Berlin, Germany.
Kuo, A. and Rice, D. H. (2014, August). The Influence of Interactive Branded Content
in Advergames on Preference Formation. Presented at Summer Marketing Educators' Conference
sponsored by American Marketing Association, San Francisco, CA.
Kuo, A. (2013, October). Coping with Stress in the Age of Warcraft: A Conceptual Framework
for Consumer Escapism. Presented at Association for Consumer Research 2013 sponsored
by , Chicago, IL.
Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On
Consumer Response to Cause-related Marketing Appeals. Presented at SCP 2013 Summer
Conference sponsored by American Psychological Association, Honolulu, HI.
Rice, D. H., Kuo, A., and Rast, R. (2016, December). Peripheral Endorsement: How Perceptual
Congruence with Celebrities Can Benefit Brands. In Page Moreau and Stefano Puntoni
(Ed.), (pp.231-235). Duluth, MN, USA: Association for Consumer Research.
Kuo, A. and Hiler, J. (2016, June). Living the Stream: A Study of Voyeuristic Consumption
in Video Game Live Streaming. Association of Consumer Research 2016.
Kuo, A. and Rice, D. H. (2013, August). The Influence of Perceptual Congruence On
Consumer Response to Cause-related Marketing Appeals. Society for Consumer Psychology
(APA division 23).
Kuo, A. (2013, July (3rd Quarter/Summer)). Coping with Stress in the Age of Warcraft:
A Conceptual Framework for Consumer Escapism. Association for Consumer Research 2013.
Personnel: Rice, Dan Kuo, Andrew (role: Co-Principal) Schwarz, Andrew (role: Co-Principal)Title:
Louisiana State University College of Business Research Lab Mobility and Measurement
Enhancement
Sponsoring Organization: Louisiana Board of Regents
Year: 2015
