Brianna Escoe
Assistant Professor
Department of Marketing
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Education
PhD, Business Administration/Marketing, University of Cincinnati
BS, Neuroscience, Ohio State University
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Assistant Professor
Department of Marketing
Contact
Education
PhD, Business Administration/Marketing, University of Cincinnati
BS, Neuroscience, Ohio State University
Professor Escoe completed her Ph.D. in Marketing from the Lindner College of Business at the University of Cincinnati and later served as a Senior Lecturer in Marketing in the Owen Graduate School of Business at Vanderbilt University, where she taught Marketing Communications and Pricing Strategies to Master of Marketing and MBA students. Her dissertation work focused on defining and understanding the emotion of cringe and how the experience of cringe shapes human behavior.
Research Interests: Consumer social interactions, consumer emotions, social signaling, interactions with non-sentient agents (i.e., artificial intelligence)